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Immediately – right away – now – ASAP


When making a promise to a customer, which of these should I use?

  • immediately
  • right away
  • now
  • ASAP

Example:  “If you need more information from the factory, please let me know, and I will ask them ___?__ . “


Use “immediately” or “right away” or “now.”

  • “Immediately” or “right away” or “now” leave you no room for delay.  They show you put your customer first by putting everything else aside to make it happen now.


  • Do not use ASAP = As Soon As Possible (implies possible delay if something comes up that you think is more important than your customer)
  • Be aware, however, that some Americans do not know the origin or meaning of ASAP and use it when they mean “immediately” or “right away” or “now”. Do not join them in their ignorance, but when someone says, “ASAP” do protect yourself. Ask, “Do you mean ‘as soon as possible‘ or do you mean ‘immediately, right away, now’?”

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